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On March 23, 2010, the Council approved the White Flint Sector Plan by a unanimous vote. It
is a plan that will transform the White Flint community from the southern tip at White
Flint Mall to the northern border at Montrose and Randolph Roads into a more
vibrant, walkable, bikeable, livable place.
I was excited about this plan from the very beginning, one that over many years
will transform a significant portion of the Council District that I represent. Nonetheless,
I was also well-aware that the compact, dense mixed-use development proposed
represented a paradigm shift for our County, and especially for the neighborhoods
adjacent to the sector plan. While many residents were excited by this vision of the
future of their community, others were, and some remain, deeply skeptical and fearful
of the changes that will occur.
For that reason, I made a commitment early on to protect the surrounding
communities to the maximum extent possible and have worked hard to make sure that
the new White Flint will improve the quality of life not just for the new people drawn to
this vibrant place, but for those who already live in the immediate area. Our goal was to
create a distinct "sense of place" for White Flint, and I believe the plan achieves that
goal. Those who live in and around White Flint will be able to take advantage of the
numerous public spaces, bike trails, and walking paths as well as the public amenities
that make a neighborhood feel like a neighborhood a library, a recreation center, a
new school, and a beautiful, substantial civic green that will serve as a meeting place for
the community.
Our vision for White Flint emanates from the growing understanding that we can
no longer afford to perpetuate suburban sprawl. There is an environmental imperative
for us to grow smarter, to grow more compactly and with less reliance on the
automobile in order to reduce our carbon footprint. And I am excited about the
potential the White Flint Sector Plan has to achieve these goals. In fact, one of EPA's
senior officials has praised the White Flint plan for that very reason. The new White
Flint will allow people to live and play closer to where they work, to spend less time in
their cars and more time enjoying recreational activities and time with family.
When you look at the area today, it is hard not be struck by the large amount of
asphalt found in the strip malls and surface parking lots. Asphalt is not the highest and
best use of this incredibly important real estate. We need less "impervious surfaces"
and more trees. The White Flint Sector Plan will provide both. It will transform the
proliferation of surface parking lots into a greener, more vibrant network of mixed use
development that will produce vast improvements in stormwater management and
overall water quality to the benefit of our local watersheds like Rock Creek.
Streetscaping and street trees, along with other environmental incentives in the
Commercial/Residential Zone (CR Zone) will also help to reduce CO2 emissions and
absorb some of the heat produced in urban areas. In fact, it is the goal of the plan to
double the tree canopy.
The White Flint Sector Plan is also predicated upon a deepening commitment to
mass transit and calls for a new MARC station on Nicholson Court and the
transformation of Rockville Pike into a lovely grand boulevard that will include state-ofthe-
art bus rapid transit. The plan calls for significant parking restrictions and
aggressive mode share goals that will help take cars off the roads; a new street grid
which should help diffuse traffic and make it easier to get around the area; and
protective measures that will be put in place to prevent cut-through traffic into the
neighborhoods surrounding White Flint.
My colleagues and I are committed to the proper implementation and careful
monitoring of this sector plan. Throughout the course of the Council's deliberations
regarding the plan, right up to and including today, I offered numerous amendments to
ensure that our Planning Board keeps a close eye on traffic conditions that are the
source of so much understandable consternation. Under an amendment I proposed
today, the Planning Board will be required to do a comprehensive analysis of road
conditions every two years, and to recommend to the Council specific projects that will
uphold our obligation to provide adequate transportation services.
More broadly, I believe the new White Flint can and will serve as a model of
sustainable growth for our county and perhaps for the nation as a whole. My goal has
been to try to link what we are doing in White Flint to our need to take cars off the road
around the new, enlarged National Naval Medical Center in Bethesda, and launch
Rockville Pike/Wisconsin Ave. as a pilot "Sustainable Transportation Corridor." We need
to look at this corridor, arguably the single most important economic corridor in the
state, in a holistic manner, not focusing too narrowly on one segment or a single
neighborhood, but rather on the entire length of the Pike. And the state of the art
transit system that we envision for White Flint is as important to Friendship Heights and
Bethesda as it is to Rockville.
While the redevelopment of the White Flint area will do much to create a new
type of sustainable community, it will also benefit the County from an economic
development perspective. It will be an attractive place for new businesses which will
help sustain and enhance the County's vitality and competitiveness in the region.
Significantly, the White Flint Sector Plan is expected to generate between six and seven
billion dollars in new revenue for the County over the life of the plan not a shabby
figure in any economy, let alone our current one.
Arguably the most important aspect of the White Flint plan, given its scale and
scope, is the degree of consensus that was reached, consensus reflected in our own
Council's unanimous support. And this was not just a happy coincidence, but rather the
result of years of ongoing collaboration between the private sector, neighbors, and
government. Differing priorities and perspectives came together around a shared goal
to make the White Flint Sector Plan a strong, viable blueprint that will guide the
successful transformation of the area for current and future generations of Montgomery
County residents.
Three new sketch plans for the White Flint Sector Plan.
Other links:
Passage of the White Flint Sector Plan on Greater Greater Washington
Councilmember Berliner Speaking at the White Flint Partnership Series
The White Flint Sector Plan Itself...
...and the White Flint Sector Plan's appendix
Park & Planning's White Flint Website
Environmental Protection Agency Presentation
A Sustainable Transportation Corridor
- Click here for (1) a letter from Councilmember Berliner to Governor O'Malley urging him to designate Wisconsin Ave / MD-355 as a "Sustainable Transportation Corridor"; (2) an endorsement from the City of Rockville for the designation; (3) an endorsement from various community organizations for the designation; and (4) the response from the State Department of Transportation.
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