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MCFRS Department Logo Standards

Approved Logos

(Click here for a printable version of this document)

MCFRS Black and White Logo

Black and White Logo

MCFRS Red Background Logo

Red Background Logo

MCFRS White Background Logo

White Background, Red Text Logo


Types of Use





Banners, Signage, etc.

Location of the Files

The official logos are located on the M: drive at the following location (M:\MCFRS Department Logos) and in subfolders therein for the type of file you need:

The filenames follow the names above and with dimensions at the end. Some examples include:

Note:  While a specific number of logos of various sizes are available in the folders, custom sizes may be made for you. Please contact Jeff Feiertag if you need a custom size made and cannot reduce an already available one for your needs.

Which Logo to Use

Project EPS High Resolution
JPG (300 dpi)
Low Resolution
JPG (96 dpi)
Professional Signs or Any Work with A Graphic Artist X      
Silk Screening X    
Microsoft PowerPoint     X X
Microsoft Publisher X X    
Microsoft Word   X    
Web Authoring or Social Media     X X

Official Colors

Color Pantone Matching
System (PMS)
Black Process Black R: 51
G: 51
B: 51
C: 69
M: 63
Y: 62
K: 58
Blue 301 R: 0
G: 102
B: 102
C: 90
M: 42
Y: 55
K: 22
Gold 117 R: 204
G: 153
B: 51
C: 20
M: 40
Y: 96
K: 2
Red 485 R: 204
G: 51
B: 51
C: 14
M: 94
Y: 40
K: 4

Frequently Asked Questions (FAQs)

Why can’t I open the EPS file on my computer?
EPS files require graphics editing software and won’t load into general office software such as Word or PowerPoint.
What are some examples of logos we may not use?
The only FRS logos you may use are those that are named in this document (without any stretching or enlarging) or those which are approved specifically by the fire chief.
Because the JPG and PNG files are raster files (see the question below about raster versus vector files if you want explanations of those terms), increasing the official FRS logos will cause them to appear blurry:
Blurry Version of MCFRS Logo - Do Not Use!
Just as the official logo for the any company may not be altered, the FRS logos are part of a branding strategy and misrepresent the department if stretched or altered:
Stretched Version of MCFRS Logo - Do Not Use! Improper Color Version of MCFRS Logo - Do Not Use!
What is the difference between an EPS, a JPG and a PNG?
An EPS is a vector image. In short, a vector-based image may be resized (using a graphics program designed to handle EPS files) to any size while maintaining the same clarity and quality.
JPG and PNG are both raster files. In short, they are limited to a certain number of dots-per-inch (dpi). If you have a logo that is two inches high at 300 dpi (good for printing) and you stretch it to four inches high, you spread those same dots for the smaller image over a larger area. This causes the graphic to appear blurry.
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