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I Take It Personally

The Montgomery County Department of Liquor Control and our partners are proud to announce the launch of the “I Take It Personally” campaign. This campaign encourages everyone in the community to do what they can to limit alcohol over service, over consumption and drunk driving. Look for our messaging throughout the summer months on busses, bus shelters, within the 27 DLC liquor stores and in private establishments selling alcohol.

The program includes a partnership with local transportation services to offer reduced cost safe rides. Dryver, is offering $20 off towards a first time use of their designated driver service and Lyft is offering $5 off the first three Lyft rides used. These services are available through smart phone apps, use promotional code #MOCODLC.

This program is a continuation of a winter holiday safe ride campaign involving multiple partners including the DLC, the Montgomery County Police Department, Brown-Forman’s Jack Daniel’s brand, Breakthru Beverage, Dryver, and Lyft, and aims to raise personal accountability and awareness to prevent alcohol misuse throughout Montgomery County.


Campaign Materials

Act responsibly when consuming alcoholic beverages!
201 Edison Park Drive, Gaithersburg, MD 20878