Request for Quote #1073646 - Expansion of High School Pedestrian Safety Education
Background
As part of the County Executive’s Pedestrian Safety Initiative and based on the successful implementation of the high school pedestrian safety programs, the Walk Your Way Project and the YOLO Campaign in 2014 and 2015, we are focused on furthering our education and outreach.
Montgomery County has a goal of reducing pedestrian collisions and fatalities. The County’s twenty-six high schools are being targeted for pedestrian safety education because our data shows that from 2010 to 2014, there have been 300 pedestrian collisions within ½ mile of those high schools. Seventy-eight of those collisions have involved youth 13-18. And in Montgomery County, when pedestrians are found at fault in collisions, they are most often teens in this age group. By addressing one of the County’s top priority areas of pedestrian safety, this program will continue the County’s commitment to improving pedestrian safety and building safer communities.
The Montgomery County Safe Routes to School program is seeking to build upon the success of the most recent YOLO campaign and broaden the outreach to high school aged youth on key pedestrian’s safety messages.
The proposed continued education initiatives goal is to modify pedestrian behaviors to reduce the risk and occurrence of pedestrian-vehicle collisions. The objectives are to:
1) Increase awareness of pedestrian safety issues among high school students
2) Increase understanding of dangerous behaviors exhibited by pedestrians and motorists
3) Increase safe pedestrian and traffic behaviors among county high school students.
4) Increase number of schools participating.
For the full RFQ please click here:
Questions Asked:
3. Will the production of the collateral be funded separately by the County or does the vendor have to produce the physical collateral items?
4. Does the County anticipate using previous photography and/or the established YOLO campaign look and feel for new materials?
5. Are the messages in Task 1 intended to target middle school students as well or just high school?
6. In Task 3, is the County looking for one activity that can be used by all school levels or can there be multiple activities geared toward different ages?
7. How are the activities in Task 4 for middle school students different from those in Task 3 (since Task 3 suggests creating a contest/game/activity for all school levels)?
8. In Tasks 3 and 4, what is the County expecting the vendor to do besides create the contest/game/activity? Are there distribution requirements, holding events, etc.?
11. Can we get access to the various YOLO campaign assets that are presently in market? It would be most helpful if we have access to these (or we can see them as they are currently in place at area schools) while we are in the process of creating the proposal. Can we do a site visit to a Bethesda or Rockville high school or middle school to see these current elements?
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Edison Park Office · Montgomery County Department of Transportation
100 Edison Park, 4th Floor · Gaithersburg, Maryland 20878 · [email protected]
· telephone: 240-777-7170 · fax: 240-777-7178 ·